RISE

RISE is a study of people’s lives, using cash as a lens to understand the conditions shaping economic stability and opportunity in rural communities

Participants

1,479

Consented to research

Location

3 counties

Across WV, NC, and MS

Monthly transfer

$1,500

Distributed over 16 months

Status

Active

Data collection in progress

About

About the study

RISE centers participant-defined needs and priorities to understand what matters most to people, how they navigate change, and how place shapes what is possible.

The study follows participants in three rural counties who are receiving $1,500 per month for 16 months through GiveDirectly’s Rural Income for Self Empowerment Guaranteed Minimum Income (RISE GMI) program. By combining surveys, interviews, and ethnographic fieldwork, the study captures not just whether conditions change, but how and why—how different parts of people’s lives interact, and how place shapes what is possible.

How

Study design

Policies and programs do not exist in a vacuum. Their effectiveness depends on the contexts in which they operate. RISE is designed to explore how people’s starting conditions shape their trajectories, and how cash changes what becomes possible within those constraints.

Six research questions guide the study:

01

What priorities and needs do participants identify, and how do they evolve over time?

02

What barriers to economic stability do participants face, and how do they change?

03

What supports do participants rely on alongside cash?

04

How do participants describe using the monthly cash payments?

05

How do well-being, stress, and future outlook shift over time?

06

How do local conditions shape participants’ experiences?

Mixed-Methods

Mixed-Methods

3 rotations

Ethnographic Fieldwork

Three embedded rotations per site, led by a researcher staying in each community. This includes being part of day-to-day community life, engaging with local institutions, and building a sustained presence over time.

8 waves

Surveys

A baseline and endline survey, with six shorter bi-monthly surveys in between. These track participants’ priorities, challenges, and life changes, alongside a broad set of measures on wellbeing, finances, work, and social support.

3 rounds

Interviews

Three rounds of semi-structured interviews at each site, exploring how participants understand and navigate their circumstances in depth. 

Who

Who’s in the study

1,479 research participants across three rural counties receiving $1,500 per month for 16 months.

Adults with household income at or below 200% of the federal poverty level, residing in one of the three counties, were eligible to apply for the RISE program. A total of 1,680 applicants were randomly selected to participate, and 1,479 (88%) consented to the research. Participation in the research is voluntary and separate from the cash program itself.

Participant demographics

Avg. Household Income

$18,600

Female

84%

Avg. Age

41

Avg. Household Size

3

Black

60%

White

39%

Study sites

Mercer County, WV

Population 59,000

Composition
4% Black, 89% White, 1% Hispanic
Median household income
$48,000
Age 55+
36%
10-year population change
-5%
Poverty rate
18%

Warren County, MS

Population 44,000

Composition
49% Black, 47% White, 2% Hispanic
Median household income
$57,000
Age 55+
32%
10-year population change
-10%
Poverty rate
20%

Beaufort County, NC

Population 44,600

Composition
23% Black, 66% White, 8% Hispanic
Median household income
$58,000
Age 55+
41%
10-year population change
-6%
Poverty rate
18%

Research participants per site

Mercer

498

Beaufort

485

Warren

496

Timeline

Study timeline

Data collection is currently underway.

Baseline data establishes participants' starting conditions. Subsequent waves track how priorities, constraints, supports, and experiences evolve over time.

2025

Study design and planning

Nov 2025

Baseline data collection begins

Dec 2025 – May 2027

Cash transfers ($1,500/mo, staggered)

Dec '25

Jun '26

Nov '26

May '27

Mercer

Beaufort

Warren

2025–2027

Longitudinal data collection

Feb 2027

Endline data collection begins