RISE
RISE is a study of people’s lives, using cash as a lens to understand the conditions shaping economic stability and opportunity in rural communities
Participants
1,479
Consented to research
Location
3 counties
Across WV, NC, and MS
Monthly transfer
$1,500
Distributed over 16 months
Status
Active
Data collection in progress
About
About the study
RISE centers participant-defined needs and priorities to understand what matters most to people, how they navigate change, and how place shapes what is possible.
The study follows participants in three rural counties who are receiving $1,500 per month for 16 months through GiveDirectly’s Rural Income for Self Empowerment Guaranteed Minimum Income (RISE GMI) program. By combining surveys, interviews, and ethnographic fieldwork, the study captures not just whether conditions change, but how and why—how different parts of people’s lives interact, and how place shapes what is possible.
How
Study design
Policies and programs do not exist in a vacuum. Their effectiveness depends on the contexts in which they operate. RISE is designed to explore how people’s starting conditions shape their trajectories, and how cash changes what becomes possible within those constraints.
Six research questions guide the study:
01
What priorities and needs do participants identify, and how do they evolve over time?
02
What barriers to economic stability do participants face, and how do they change?
03
What supports do participants rely on alongside cash?
04
How do participants describe using the monthly cash payments?
05
How do well-being, stress, and future outlook shift over time?
06
How do local conditions shape participants’ experiences?
Mixed-Methods
Mixed-Methods
3 rotations
Ethnographic Fieldwork
Three embedded rotations per site, led by a researcher staying in each community. This includes being part of day-to-day community life, engaging with local institutions, and building a sustained presence over time.
8 waves
Surveys
A baseline and endline survey, with six shorter bi-monthly surveys in between. These track participants’ priorities, challenges, and life changes, alongside a broad set of measures on wellbeing, finances, work, and social support.
3 rounds
Interviews
Three rounds of semi-structured interviews at each site, exploring how participants understand and navigate their circumstances in depth.
Who
Who’s in the study
1,479 research participants across three rural counties receiving $1,500 per month for 16 months.
Adults with household income at or below 200% of the federal poverty level, residing in one of the three counties, were eligible to apply for the RISE program. A total of 1,680 applicants were randomly selected to participate, and 1,479 (88%) consented to the research. Participation in the research is voluntary and separate from the cash program itself.
Participant demographics
Avg. Household Income
$18,600
Female
84%
Avg. Age
41
Avg. Household Size
3
Black
60%
White
39%
Study sites
Mercer County, WV
Population 59,000
- Composition
- 4% Black, 89% White, 1% Hispanic
- Median household income
- $48,000
- Age 55+
- 36%
- 10-year population change
- -5%
- Poverty rate
- 18%
Warren County, MS
Population 44,000
- Composition
- 49% Black, 47% White, 2% Hispanic
- Median household income
- $57,000
- Age 55+
- 32%
- 10-year population change
- -10%
- Poverty rate
- 20%
Beaufort County, NC
Population 44,600
- Composition
- 23% Black, 66% White, 8% Hispanic
- Median household income
- $58,000
- Age 55+
- 41%
- 10-year population change
- -6%
- Poverty rate
- 18%
Research participants per site
Mercer
498
Beaufort
485
Warren
496
Timeline
Study timeline
Data collection is currently underway.
Baseline data establishes participants' starting conditions. Subsequent waves track how priorities, constraints, supports, and experiences evolve over time.
2025
Study design and planning
Nov 2025
Baseline data collection begins
Dec 2025 – May 2027
Cash transfers ($1,500/mo, staggered)
Dec '25
Jun '26
Nov '26
May '27
Mercer
Beaufort
Warren
2025–2027
Longitudinal data collection
Feb 2027
Endline data collection begins